Blockchain in media and entertainment: threat or opportunity?

In the course of the Cannes Film Festival, blockchain industry experts, leading investors and projects gather to popularise the idea of blockchain for the media and entertainment industry. Top executives show live cases with the focus on how blockchain can add value and solve painful industry inefficiencies.

«The Blockchain in Media and Entertainment summit hosted by the Astra Group was an inspirational experience which included many guests from Film, Television and digital disciplines. The setting on the beach was unique, the conversation lively, the enthusiasm was genuine and as a speaker I learned a great deal about the interests and concerns of media producers from around the world.»
Marc Scarpa, Decentric Media

«The talk was very informative, and I appreciated that the panelists provided an insight of practical examples in which blockchain could impact film distribution!»
Patrizia Simone, European Audiovisual Observatory

«Thank you for hosting the event! It was a pleasure to participate in the panel, we had some great follow up discussions with attendees!»
Mathews Thomas, IBM


panel discussion with the participation of top speakers discussing hot topics of emerging technologies in the frames of main Media & Entertainment events.


to introduce new technologies to traditional decision-makers from the M&E industry and show real use cases.


More efficient sales and distribution resulting in automation and higher profits
Bringing content directly to the consumers
Cutting the middlemen making it easier to distribute revenues directly